Ciba-Geigy Case Study Essays for MBA Strategy Subject Essay

Ciba-Geigy Case Study Essays for MBA Strategy Subject - Essay Example The principle markets for this segment comprised of North America, Western Europe, South East and Japan. The industry consolidated, following the oil crisis in the 1970’s, and had become increasingly competitive with high entry and exit barriers requiring environmentally sound production techniques and high investment. But, Ciba, in spite of the adverse market conditions, on the strength of its innovative products had managed to achieve steady growth in its pigment business making pigments a strong performer within the industrial divisions. Some of the biggest customers of Ciba were in America and Japan, and during the year 1994, U.S. sales accounted for approximately 40% of its total sales for HPPs, besides, Ciba was the second largest employer in the state of Delaware, which added to the several strengths of the company and strengthened the argument in favor of investing in the Newport plant project. According to the portfolio planning initiative that took place in the year 1994, under the guidance and leadership of Verena Laanio, certain categories were designed and developed which aimed at serving three main functions: first, to serve as a resource allocation device, second, to manage the overall portfolio in terms of cash and growth; and third to provide management focus on the appropriate key success factors for each stage in the lifecycle. According to Ciba’s portfolio planning guidelines for core businesses, the Pigment’s division was responsible for increasing cash flows by about 50 million Swiss francs per annum, thus satisfying the company’s primary target. Secondly, Ciba’s pigment division head, Mark Schutz, assured the management of maintaining the required levels of 10% RONA, which at its very worst would dip to 6%, satisfying the second target set by the company. After the company’s reorganization, its businesses were divided into 33 segments which were further sorted into five categories;

Museu de Arte Contemporânea de Niterói Essay Example for Free

Museu de Arte Contemporà ¢nea de Niterà ³i Essay The Niterà ³i Contemporary Art Museum (Museu de Arte Contemporà ¢nea de Niterà ³i — MAC) is situated in the city of Niterà ³i, Rio de Janeiro, Brazil, and is one of the city’s main landmarks. It was completed in 1996. Designed by Oscar Niemeyer with the assistance of structural engineer Bruno Contarini, who had worked with Niemeyer on earlier projects, the MAC-Niterà ³i is 16 meters high; its cupola has a diameter of 50 metres with three floors. The museum projects itself over Boa Viagem (â€Å"Bon Voyage,† â€Å"Good Journey†), the 817 square metres (8,790 sq ft) reflecting pool that surrounds the cylindrical base â€Å"like a flower,† in the words of Niemeyer. A wide access slope leads to a Hall of Expositions, which has a capacity for sixty people. Two doors lead to the viewing gallery, through which can be seen theGuanabara Bay, Rio de Janeiro, and Sugarloaf Mountain. The saucer-shaped modernist structure, which has been likened to a UFO, is set on a cliffside, at the bottom of which is a beach. In the film Oscar Niemeyer, an architect committed to his century,[1] Niemeyer is seen flying over Rio de Janeiro in a UFO which then lands on the site, suggesting this to be the origin of the museum. The MAC Scandal was a political scandal that occurred when the mayor Joà £o Sampaio inaugurated the Niterà ³i Contemporary Art Museum. The MAC is located on a hill slope that had locked construction rights set by the city council. Therefore in December 1996, the new mayor, Jorge Roberto Silveira sent a project to the city council to obtain the rights to construction in that area. The project was accepted in only two days, giving permission to build buildings up to 40 metres (130 ft). The city council did not know that days before, Zeca Mocarzel, sub-mayor of the Niterà ³is Oceanic Region (of Jorge Roberto Silveiras government) bought the lands at a very low price, claiming to the old owner that the region was locked and nothing could be done there. So he bought the area and, after the inauguration of the MAC which substantially increased the property values of the nearby areas, later sold the land for more than 5 million reals, approximately 1,250,000 US dollars at the time (2,720,000 dollars today). Because the scandal occurred just before Christmas, the people of Niterà ³i said that it was Jorge Roberto Silveira, Zeca Mocarzel and Joà £o Sampaios (long-time Niterà ³is politicians) Christmas present.

Comparing the Blues in Hughes The Blues Im Playing and Baldwins Sonn

The Blues: in Hughes' The Blues I'm Playing and Baldwin's Sonny's Blues  Ã‚   In Langston Hughes' The Blues I'm Playing, the blues are the source of Oceola's life and her choices. Langston is trying to illustrate the conflict between life and art. The art in this story is represented in a confined manner, as a disciplined career with a white woman acting as the overseer in the young lady's life. Art to Oceola, with its profit, convenience and privileges offers an array of benefits, but being embodied in Dora Ellsworth, the art seems to drift away from life's vitality. Life in Oceola sings itself in jazz and blues in Harlem, ignores the artistic East 63rd Street and the rules by which are claims its superiority. There is a closeness between the blues and the life of Oceola as she summarizes her life for her patron. She remembers Mobile's roast pig and the large mouth of Billy Kersands, the minstrel leader who let her as a child place both hands inside it. The relevance of Negro experience to blues and jazz is the point in her recollection that her parents, both musicians, we... Comparing the Blues in Hughes' The Blues I'm Playing and Baldwin's Sonn The Blues: in Hughes' The Blues I'm Playing and Baldwin's Sonny's Blues  Ã‚   In Langston Hughes' The Blues I'm Playing, the blues are the source of Oceola's life and her choices. Langston is trying to illustrate the conflict between life and art. The art in this story is represented in a confined manner, as a disciplined career with a white woman acting as the overseer in the young lady's life. Art to Oceola, with its profit, convenience and privileges offers an array of benefits, but being embodied in Dora Ellsworth, the art seems to drift away from life's vitality. Life in Oceola sings itself in jazz and blues in Harlem, ignores the artistic East 63rd Street and the rules by which are claims its superiority. There is a closeness between the blues and the life of Oceola as she summarizes her life for her patron. She remembers Mobile's roast pig and the large mouth of Billy Kersands, the minstrel leader who let her as a child place both hands inside it. The relevance of Negro experience to blues and jazz is the point in her recollection that her parents, both musicians, we...

14 a day keeps the depression away :: essays research papers

Fourteen a Day Keeps the Depression Away What is Bi- Polar disorder? It is a condition formerly known as Manic Depressive Disorder that involves depressive episodes along with periods of elevated moods known as mania. Symptoms of mania include an abnormally elevated mood, irritability, an overly inflated sense of self-esteem, and distractibility. Persons experiencing an episode of mania are generally talkative, have a decreased need for sleep, and may engage in reckless or risk-taking behaviors. What is it like for a child that is diagnosed with Bi- Polar disorder? One of the many challenges a child with this disease faces is attending school. I have a young person in my life that was diagnosed with this disorder at the age of four and has been on medication since. He is now thirteen and is in the 7th grade. A characteristic of his particular disorder is that his IQ is considered that of a genius and last year in the 6th grade he was even accepted into the Mensa Society. Every morning, afternoon, and evening he is expected to ingest a handful of various mood-stabilizers. He talks to everyone, but more often his self, and stays up all night watching cartoons. He does not have any friends and his medications have caused him to become overweight. Should young children take so much medicine that they need uppers and downers? He has never been removed from them all at once but every few months they take him off one thing and then he starts some new miracle drug. There is no incli nation what kind of person this child would be without medication in his system that alters his emotions and personality. This child has been diagnosed with Bi- Polar disease, ADHD, Obsessive Compulsive Disorder, and Oppostional Defiance Disorder. I ask myself if he really has all these conditions or if all young children get hyper sometimes. He cries because he can’t figure out how to use his vocabulary word in a sentence. He throws a conniption fit when the loops of his shoelaces aren’t tied exactly symmetrical. I have gone back and forth for years trying to determine what he needs. Up to the age of four he would get so frustrated that he would lash out. A cat scan revealed that he has seizures in the frontal lobe of his brain that cause him to become aggravated and sometimes violent.

Rhetorical Analysis: the Crisis, No. 1

Rhetorical Analysis: The Crisis, No. 1 by Thomas Paine Political writer, Thomas Paine, in his persuasive writing, The Crisis No. 1, expresses feelings towards Britain's control over the colonies. Paine's purpose is to unite the colonists in an effort to retaliate against Great Britain. He uses an objective tone in order to unite and rally the common person in his nation. Paine opens his persuasion to the nation by warning that getting their freedom from Britain will not be easy. By using the simile, â€Å"Tyranny, like hell†¦ , he implies that Britain's control over them will not be easy to overcome. As he says in the beginning of the paragraph, â€Å"The summer soldier and the sunshine patriot will†¦ shrink from the service†¦ but he that stands it now, deserves the love and thanks of man and women. â€Å", this states that anyone who will not fight for their country does not deserve their country, he uses pathos when declaring this statement. In the latter section of this paragraph, Paine uses the metaphor, â€Å"†¦ f being bound in that manner is not slavery†, to show that the way that the Britain is controlling them, makes them feel like slaves. Paine later uses ethos when he states, â€Å"However, the fault, if it were one, was all our own; we have none to blame but ourselves. But no great deal is lost yet. † He says this to show the nation that they had messed up in the beginning, but if they were to come together they could right the wrongs that were done. In the following paragraph Paine uses pathos when he talks about God not giving up on his people.That God will provide for them and not give them â€Å"up to the care of devils†. he also states that God will be on their side, â€Å"I cannot see on what grounds the King of Britain can look up to heaven for help against us: a common murderer†. Paine shifts to talk about panic, how panic can be used to produce good and bad. He uses a simile in paragraph th ree, â€Å"Britain has trembled like and ague†, he uses this to show that even the royal British army can be terrified, later in the paragraph he states, â€Å"the whole English army†¦ was driven back like men petrified with fear†, to emphasize his point more.Paine opens the closing paragraph by uniting the people with ethos, â€Å"The far and near, the home counties and the back, the rich and the poor will suffer or rejoice alike. † In saying that Paine implies, no matter what happens they all will stay together, whether it be death or freedom. He also uses ethos by stating â€Å"Not all the treasures in the world†¦ could have induced me to support and offensive war, I think it murder. â€Å", by saying this Paine shows that war was the last option he would have much rather came to a peaceful solution, but given the circumstances, there was no choice.Paine closes up the paragraph by using an asyndeton, â€Å"Let them call me a rebel and welcomeâ₠¬ ¦ but I should suffer the misery of devils were I to make a whore of my soul by swearing allegiance to one whose character is that of a sottish, stupid, stubborn, worthless, brutish man. † His use of the asyndeton to show that the King is much more than that he listed. In The Crisis No. 1, Thomas Paine creates an objective tone to unite and rally the nation by showing what kind of man the King of Britain is. Paine achieved his goal by using a variety of rhetorical devices. He connected to the nation through the use of his devices.

Women Rights essays

Women Rights essays Women rights have gained greater attention with feminist activities and call for liberation of women. The consistent and gradual erosion of patriarchic system is the only way true liberation can be attained. The efforts made for women rights have been impressive but the progress in this connection is still marred by serious issues and ugly incidents. In the Middle East, women are still suffering grave gender discrimination on regular basis. Violence against women is a common problem and though it is also a big issue in the West, in the Middle East it doesnt get any attention, which makes it pervasive. Lack of education can be cited as one of the main reasons why violence continues to exist in this society. We can argue that had lack of education been the only problem, then women in the west would have never suffered abuse. But the real issue at hand is endurance or tolerance of abuse. In the Middle Eastern societies, women continue to endure violence silently seldom raising voice if ever. On the other hand, women in the West have been consistently making efforts to highlight the issue and seek appropriate resolution of the problem. Lack of education however has not been addressed aptly in the Middle East. Women are not allowed to drive in some countries including Saudi Arabia; they are not allowed to vote even though they have access to all modern amenities including Internet, television and cable TV. Education or lack of it thereof is purposely being used as a weapon of oppression and suppression. In every corner of the world, it has been noticed that when a certain section had to be oppressed, it was denied its right to quality education. Education is seen as the catalyst for change and this weapon is not offered to women in the Middle East. How are lack of education and violence connected? This question comes to the mind when we read this article and the related theories. Violence is always a sign of oppression against th...

schindlers list & night(book) essays

schindler's list & night(book) essays Schindlers List and Night by Elie Wiesel Night is a horrible story of murder. Elie saw his family, friends, and fellow Jews being murdered. During his crisis he begins to loose faith in God, to who he used to be so devoted to. He believes that God was also murdered by the Nazis. In this story, Elie changes from a devoted Jew to a broken teenager who doubted his belief in God. When Elie first goes to the concentration camp and sees all the walking skeletons, he cant believe that is real. He feels that the might be dreaming. What he saw was to unbelievable for him, never in his life had he seen people being treated like that. Each day Elie faces and witnesses starvation, the beatings of innocent people, and murder. And throughout all of this torture he is losing belief in God. By the end of the book Elie has lost complete belief in God. He wondered if there was a God then how could he allow all this to happen. As the days go by there are more frequent selections. A man with little sticks will decide whether you live or you die.To the right you live, to the left you die. As Elie watches all this evil that exists, his belief in God is deteriorating. Elie asks himself, Where is my God? Elie continues to witness hangings, beatings, starvation, and torture. One day when Elie comes back from a days work, he sees three gallows being assembled. The whole camp has to witness the hangings. Among the three people that would die, was a young child. He wondered what that poor innocent boy had done to die. Elie had to watch the boy struggling between life and death. The death was slow. After this incident Elie no longer believed in God. He felt that no one could believe in God when one saw innocent children like that die such terrible deaths. Night tells the story of innocent people who were destroyed because of what they believed in. These people had never done nothing to hurt anyone and yet they w...